Los Cabos is officially the Latin American destination that is home to the most luxury brands, it was confirmed in the latest ILTM North America conference.
Confirming its growing position in the luxury tourism industry, the Los Cabos Tourism Trust, who hosted the event from the 19th – 22nd of September, detailed the region’s extensive list of luxury partners, including hotels, restaurants, and experiences.
The tenth edition of ILTM North America took place in the Riviera Maya and is considered one of the most prestigious tourism events in the industry. The conference was attended by more than 360 tourism brands and travel advisors, as well as 40 media representatives reporting on the event.
The event is intended to share the wide range of tourist services available to luxury travelers. In this regard, the conference hosted over sixty one-to-one meetings for travel consultants who learned about Los Cabos’ latest developments in luxury accommodation, restaurants, and experiences.
Speaking about the growing number of luxury services in Los Cabos, Rodrigo Esponda, the General Director of the Los Cabos Tourism Trust, commented, “ILTM allows us to not only cements the position of Los Cabos as Mexico’s top luxury destination but also allows us to strengthen and grow relationships with some of the most prestigious brands to encourage more growth in this area”.
Among the attendees at the conference were Los Cabos’ most well-known luxury hotels, including thirteen hotels part of the exclusive Virtuoso network. These include the Waldorf Astoria, The Cape, Grand Velas, The Ritz Carlton, Four Seasons, and Nobu, among others.
The luxury hotel brands in attendance encompass over 5,000 of the best and most exclusive hotel rooms out of a total of 18,000 luxury rooms in Los Cabos. All of these brands’ average rates exceed $2,000 dollars per night, placing them firmly in the luxury category.
This news is unsurprising given Los Cabos’ focus on developing its reputation as a luxury destination. This has involved a range of new luxury hotels, services, and activities, such as a new Park Hyatt Hotel in Los Cabos, the brand’s first in Mexico, featuring a beachside golf course.
This is in the midst of a number of new high-end service openings, such as the multi-sensory dining experience launching at the Hard Rock Los Cabos and semi-private jet services running between LAX and Los Cabos.
The campaign to make Los Cabos a luxury destination has been extremely successful so far, with many celebrity visitors over the past few months. However, it has only increased the normal tourist demand for visiting the destination, with winter 2022 set to be Los Cabos’ busiest high season yet.
Although September has seen a slight slow in numbers due to the negative effects of storms and hurricanes in the area, this has not deterred people from booking their winter vacations in the region.
Starting from October, which already has a hotel occupancy of around 63%, the high season will begin, at least one million Americans have booked a winter vacation in the area, although this will likely be much higher given the many new hotels and attractions.
Once last-minute bookings and cruise ship numbers are added to the figures, tourist numbers could easily exceed five to ten thousand visitors per day.
Luckily, the authorities have worked hard both to recover and clean up following storm damage and to ensure there is the infrastructure to support so many tourists.
Having been voted one of the safest tourist destinations in Mexico, Los Cabos has also deployed soldiers to protect visitors from potential crime on beaches and has implemented a number of safety precautions to prevent tourists from potentially being scammed.