It’s official. Los Cabos is now the third most popular tourist destination in Mexico. It follows in the footsteps of two big Mexican destination powerhouses – Mexico City and Cancún.
Tourists visiting Los Cabos during the current peak spring travel season are already experiencing the impact of higher visitation. The number of visitors to the beach resort destination has skyrocketed, and it’s not surprising why.
Big Ol’ Jet Airliner
There was an increase of more than 3.5 million visitors to Los Cabos in 2022. That marked a 25 percent increase over 2021 numbers.
True, those visitor counts to Los Cabos were impacted by the COVID-19 pandemic during those years. However, the number of visitors already recorded this peak spring travel season shows it’s going to be a great year for tourism in Los Cabos.
At the recent Routes travel conference in Chicago, the team from Los Cabos was inundated with meetings from 11 different airlines. Some interesting meetings were from the United States were Allegiant and Breeze, both low-cost carriers making inroads across the United States.
As for United States airports meeting with the representative from Los Cabos were Tucson, Ariz. Shreveport, La., and Baltimore. The group from Ft. McMurray in Alberta, Canada also had a meeting. Airline service to the Los Cabos International Airport from those areas may be in the works.
From an international perspective, interest from European airlines TUI from Germany and the brand new Norse Atlantic Airways looked promising to open more flights to Los Cabos from Europe.
Don’t Carry Me Too Far Away
It’s easy to understand the interest most of the airlines and local tourism authorities have in Los Cabos.
Much of the interest in adding airline service to Los Cabos continues to come from Canada. The team from Los Cabos met with Canadian airlines Porter from Toronto; Flair from Edmonton, Alberta; and Lynx and Swoop from Calgary, Alberta.
With the desire of many Canadian “snowbirds” to head south for the winter to warmer climates in Mexico, it is not a surprise to see strong interest in flights to Los Cabos from Canada. There are already a number of these carriers with regular flights to the Los Cabos International Airport.
The warm sunny weather, tropical beaches, and plenty of outdoor activities such as sportfishing, whale watching, and sunbathing, it’s easy to see why tourists from the far north love Los Cabos.
The general aging of the population both in Canada and the United States drives this tourism trend towards warmer locations like Los Cabos, especially during the chilly winter months.
Cause It’s Here That I’ve Got to Stay
With the shift in tourism focus from spring season party spot to upscale resort-style travel destination, the interest in Los Cabos is only going to increase.
The Los Cabos Tourism Trust continues to work with resort operators and investors to attract a more luxury segment traveler to the area by highlighting the number of upper-end amenities in the area, such as fine dining restaurants, events, spas, and golf courses.
The idea is to use Los Cabos amenities to attract a different class of tourist that tends to travel year-round and not only during the spring travel season.
This class of visitors also tends to be more affluent, stay longer and enjoy spending money on room nights, dining, shopping, and outdoor recreation.
Local tourism officials are also working to promote the concept of sustainability and eco-tourism in Los Cabos.
Those twin pillars not only appeal to the more affluent traveler but also to the younger generation of visitors that are more concerned with the planet than the party.
Overall, the appeal of Los Cabos as a premier resort destination is not about to fade. Especially if people love the sand, surf, and cultural appeal that the city offers its visitors.
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