It’s been a busy spring travel season in Los Cabos.
The visitor count so far in both Los Cabos and La Paz has easily exceeded the expectations of local government and tourism officials.
It also has strained the local infrastructure in place to provide amenities and services to international tourists.
The tourism numbers have been so strong that recently the governor of Baja California Sur announced that the region was the third most visited Mexican destination after Mexico City and Cancun.
Strong Demand For Los Cabos Travel
According to Baja California Sur Victor Manuel Castro Cosío, the region is experiencing its best moment of tourism in history.
He further added that this should be a very encouraging year for the economy of the entire state of Baja California Sur.
This is compared to the record-breaking tourism numbers experienced by the region in 2022. More than four million tourists visited the region by air during the final pandemic year.
In the first quarter alone, more than 150,000 passengers have visited the region this year. This is already a 20 percent increase over the record-breaking tourist traffic levels of last year.
Meanwhile, hotel occupancy is averaging a strong 75 percent even with the increase in available hotel rooms and general increase in overall room rates regionwide.
The Impact of COVID-19
The increase in the demand for Los Cabos as a prime Mexican resort destination this year is in part due to the COVID-19 pandemic.
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Many people were limited over the past few years in their ability to travel and enjoy vacations due to the lockdowns from the pandemic.
While Mexico was not really ever cut off from tourists to the United States, many visitors simply decided to postpone international travel on their own.
Because of this, travelers are eager to get back out there again.
Labeled as “revenge travel,” the demand for tourists for international vacations is in its second strong year of demand.
Shift in Targeted Travelers
Another reason why tourism is so strong this year in Los Cabos is that the Los Cabos Tourism Trust, in conjunction with local tourist service businesses and government officials, has been working to attract new segments of visitors to Los Cabos.
It’s easy to see that Los Cabos is shifting away from its reliance on the Spring Break travel segment, which probably contributed to more headaches than revenue for the businesses in the area.
To replace this seasonal segment, Los Cabos is focusing more on a year-round traveler segment, more interested in higher-end amenities and more upscale resort hotel rooms.
Best of all, this segment is not seasonally dependent and has plenty of disposable income to spend.
Recently the Los Cabos Tourist Trust repositioned the brand of Los Cabos to connect with travelers focused on three future trends in travel – wellness, nature, and sustainability.
Again, those focused on these travel principles have more money to spend on vacations and tend to stay longer on their trips.
What Does The Future Hold
The stars are aligned for strong demand for Los Cabos travel. Additional higher-end amenities, such as new resorts and championship golf courses are coming soon and are expected to attract new visitors to the region.
Visitors to Los Cabos should prepare for limited last-minute room and flight availability and should prepare to book travel well in advance.
Tourists should also be prepared for larger than usual crowds and traffic in the tourist area as well as higher room rates at the premier resort locations and for flights to Los Cabos.
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