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Los Cabos Is Officially The Third Most Visited Destination In Mexico

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With only days left in the year, tourism officials have declared that Los Cabos is the third most visited travel destination in Mexico based on the number of foreign visitors to the Los Cabos International Airport.

Travelers Flock to Los Cabos

El Medano Beach in Los Cabos

Los Cabos is the third most visited destination in the country, topping beach resort destination hotspot Puerto Vallarta this year. However, it will be well behind the top two cities on the list – Mexico City and Cancun.

It’s a place where Los Cabos Tourism Trust Director Rodrigo Esponda Cascajares finds a comfortable place for the luxury destination of Los Cabos.

“We are going to close [the year] in general with a 12 percent growth in arrivals to Los Cabos compared to the previous year,” he said. “We are going to have just under 4 million air visitors. That’s 500,000 more passengers than we had last year.”

The increased level of outreach to travel publications and other strategic tourism business partners has accounted for much of the increased visibility of Los Cabos as a beach resort destination for travelers.

Stunning rock formation in Los Cabos on a sunny day. Shot from above

“We are carrying out some actions with business partners, including tour operators who are looking to open an office in Los Cabos,” Esponda Cascajares added.

Shift To Luxury Changed Los Cabos Image

Los Cabos became a popular travel destination for travelers once the Los Cabos Tourism Trust decided to shift its focus away from a college spring break destination to one more focused on nature, wellness and sustainability.

Holiday celebration in Los Cabos

That shift, along with the post-pandemic trend of revenge travel, is what helped position Los Cabos in the right place at the right time for tourism trends this year.

Not to mention the benefit Los Cabos received from repositioning itself as a luxury travel destination and charging the high average room rates to accompany the trend. In fact, room rates for the upcoming holiday weekend hover around $550 to ring in the new year.

Los Cabos The Golf Destination

Famous Sand Dunes in Cabo Golf Course

Speaking of luxury travelers, a bet on positioning the beach resort destination of Los Cabos as a place for luxury golf really paid off this year according to Esponda Cascajares.

He cites the presence of 18 golf courses in the community as a key differentiating factor in getting travelers from around the world excited about spending a vacation getaway in Los Cabos.

Los Cabos also benefited by being named the host of the Professional Golf Association’s World Wide Technology Championship golf tournament during this year.

Cabo Golf Course On Beach

Travel Trends For 2024

Taking a look at 2024, travel pundits reported recently on the business news network CNBC that travelers from the United States appear to be interested in traveling close to home next year.

That favors more domestic travel in the United States as well as Canada and Mexico as opposed to Europe, which was popular this year. The reopening of travel in much of Asia this year also could be a popular trend looking into 2024.

Tourists exiting a plane at the Los Cabos International Airport

The Los Cabos Tourism Trust intends to maintain its current messaging as it appears that it will still be on track for the desires of travelers, especially from the United States, this year.

However, the agency does have plans to attract more visitors from South America and Europe, especially Spain, next year.

Travelers Plan Ahead

The Luxurious Grand Velas Los Cabos, the Sister Property of the New Grand Velas Boutique Hotel

Los Cabos looks well positioned to be a very popular beach travel destination for travelers from around the world in 2024.

Because of this, travelers should expect to book their travel vacation getaways earlier, such as months in advance instead of weeks, to get the best resort and hotel rooms rates and locations.

The good news is, as Los Cabos becomes more popular with travelers, more amenities and services will arrive to accommodate the needs to visitors.

One thing lacking in Los Cabos is the availability of more higher-end dining options. What other things does Los Cabos need to become the premier beach resort travel destination in Mexico? Let officials know by posting your thoughts in the comment section below.

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Greg Moore

Friday 29th of December 2023

The last thing Cabo needs are more “high-end” restaurants. What we desperately need is a massive increase in infrastructure - more and better roads, better sewage system, more parks and sidewalks, maybe a malecón, a desalination system that could feed not only Baja but all of Mexico limitless amounts of clean water (other countries are already doing this). Although I agree with transitioning Cabo to a “luxury” destination, once you leave your resort or Privada, the rest of the region is decrepit and broken - there’s nothing luxurious about this place. Once you bring the infrastructure (roads, water, parks, sidewalks, city planning) then you’ll attract highly skilled workers…once you have highly skilled workers then you’ll have the right people you need to make Cabo not only a luxury vacation destination, but also a high-end livable city that it very easily could be. But right now, Cabo has hit a ceiling, and it needs to be careful that it doesn’t reverse what it worked so hard to build.

Eric Baime

Thursday 28th of December 2023

Hard to believe I cannot get a nonstop flight from anywhere in Florida to Mexico's 3rd most visited destination. Does anyone know why this problem persists?