If you visited Los Cabos a decade ago, you probably remember a stunning, rugged destination that still felt like a bit of a well-kept secret. Fast forward to today, and it feels like everyone you know is either currently in Cabo or planning a trip there. It turns out, that isn’t just a feeling—it is …
Popularity
I always get a little nervous when I find a destination I love, because the natural lifecycle of a great travel spot is usually tragic: It gets discovered, it gets wildly popular, and then it gets completely overrun, losing the exact charm that made it special in the first place. For a few years there, …
If it feels like everyone you know is currently in Cabo, or planning a trip to Cabo, the data backs you up. According to a new report, 2025 was a strange year for Mexican tourism. While the overall “beach destination” market saw a slowdown in growth across the country, Los Cabos was an outlier. In …
For decades, Los Cabos has been the “private playground” of the North American West Coast. If you live in Los Angeles, Dallas, or Vancouver, Cabo is your backyard. But the secret is officially out. According to new data from FITURCA (the Los Cabos Tourism Trust), the destination is currently undergoing a massive demographic shift. In …
If it feels like Los Cabos has been grabbing all the headlines lately, you aren’t imagining things. From record-breaking flight numbers to a wave of ultra-luxury hotel openings, the destination is having a moment that just won’t quit. But now, it’s not just travelers taking notice—it is the rest of Mexico. We at The Cabo …
Los Cabos is wrapping up 2025 with a number that basically says everything about demand right now: Los Cabos International Airport (SJD) is on track to close the year with more than 7.5 million passengers. And while “passengers” includes everyone (tourists, residents, business travelers), let’s be real… the vast majority of that volume is powered …
There is a distinct difference between a destination being “popular” and being “in command,” and Los Cabos has officially crossed that line. While other major Mexican beach hubs are seeing traveler numbers soften, a new report out of Mexico confirms that Cabo is the outlier. An industry representative highlights that despite broader dips elsewhere, Los …
Los Cabos is bucking the trend this winter. While other popular Mexican hotspots are seeing a decline, Cabo has emerged as the only major beach destination in Mexico growing in popularity with U.S. tourists. Here’s what we at The Cabo Sun think is really driving the obsession (plus a few practical tips so you can …
If you’ve been feeling like everyone you know is suddenly booking Los Cabos, you’re not imagining it. The Cabo Sun has been tracking the latest visitor trends, and local reporting out of Baja is pointing to something pretty wild: Los Cabos was cited as the only major Mexican destination showing growth in U.S. tourism recently—while …
If you’ve walked through Los Cabos International (SJD) lately, you’ve probably felt it: more airline logos on the arrivals board, more accents in the baggage hall, and that “this place is getting discovered” buzz. We at The Cabo Sun have been tracking the momentum all year, and the big takeaway is simple—Cabo isn’t just booming …