Oops, she did it again. Britney Spears has hit the waves of Los Cabos and recently was spotted sunbathing on the beach and even walking hand-in-hand with talent agent Cade Hudson.
Frolicking in the Sun
Britney Spears posted a picture of herself and Hudson walking on the beach in Los Cabos on Instagram having fun during peak travel season in the Mexican resort destination.
In the video, the 41-year-old singer is frolicking on the beach in a green bikini, rolling in the sand, and playfully posing for the camera. She is also joking around with Hudson as she walks along the beach.
She appears to be enjoying herself in the surf and sand of Los Cabos. However, she did remark on Instagram that only one suitcase initially appeared to have made the trip along with the pop star.
So, Where’s Sam?
The big question for most Spears followers is, where is Sam? You know, model Sam Asghari, Britney’s husband. He is nowhere to be seen in the video or other posts she has made while on vacation in Los Cabos, such as departing from the Los Angeles International Airport and at the luxury resort hotel.
While both Britney and Hudson have both denied any sort of relationship together, the overly sexy video does not seem to be one made between friends.
However, Britney has made a series of this videos showing the sexy side of her personality since being liberated from the control of her father.
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Rumors have abounded in the past about a potential relationship between the two. They simply admit that their relationship is “close”.
However, a picture did surface of the two of them walking hand-in-hand. Britney was allegedly without her wedding ring in the picture. Ashgari has also been spotted by the paparazzi without his ring.
Britney and Los Cabos
It’s definitely not the first time the pop star was spotted vacationing in Los Cabos. Back in May of last year, a pregnant Spears was spotted in Los Cabos with her husband, Sam Ashgari.
She traveled with friends to Los Cabos and was spotted riding jet skis with her husband while wearing a facemask due to the COVID-19 pandemic.
Britney also celebrated her 40th birthday in December 2021 with her husband in Los Cabos.
The Future of Luxury Travel
While many of us may remember Britney Spears as a bubblegum pop star, at the age of 41, she has outgrown much of this image with the younger crowd. She recently had a popular residency on the world-famous Las Vegas Strip.
Now she fits in well with an aging Millennial audience, being born between 1981 and 1996, who is on the fringe of the luxury customer segment being pursued by Los Cabos.
While many of these folks are still raising children, they will soon have extra money to spend and will be seeking more luxury resort accommodations and destinations.
Britney coming to Los Cabos to enjoy her stay at a luxury resort hotel fits in well with this audience and could help promote this image to potential tourists of similar age.
It also complements the recent visit from Kim And Khloé Kardashian to Los Cabos to show off their new swimwear line.
While it might seem like all of the celebrity attention in Los Cabos may not be well connected to the desired shift in marketing strategy from the Spring Break college student hangout to a more luxury resort destination traveler, it is much in line.
This is the next emerging generation of luxury resort destination travelers, and their photos on Instagram and other social media are promoting that image to their followers.
Overall, this is a positive marketing outreach for the program to lure and attract the future of this key luxury travel segment to Los Cabos.
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