Move Over Cabo San Lucas! Billionaires and Luxury Hotels Are Flocking to the East Cape in Los Cabos

For decades, when travelers talked about “Cabo,” they meant one thing: the vibrant, electrifying pulse of Cabo San Lucas, with its world-famous Arch and nightlife that never sleeps. But for those in the know—the billionaires, the yachting crowd, and the world’s most exclusive hotel brands—the whisper network is now pointing in a different direction. It’s time to recalibrate your luxury compass and point it eastward.

A quiet but monumental shift is underway. The East Cape, the serene and ruggedly beautiful stretch of coastline north of San José del Cabo, is rapidly transforming from a sleepy haven for fishermen and adventurers into the new center of gravity for ultra-luxury in Mexico. For years, this was the raw, untamed side of Baja, cherished for its dirt roads and unplugged vibe. Here at The Cabo Sun, we’ve been tracking the trend, and it’s clear this isn’t just a fad; it’s the future.

The New Center of Gravity: Costa Palmas

So what’s all the fuss about? It’s a story of visionary development, anchored by the sprawling 1,500-acre master-planned community of Costa Palmas. This is where the first major signal of change was planted with the arrival of the Four Seasons Resort Los Cabos at Costa Palmas.

This wasn’t just another hotel dropped onto a beach; it was a statement. With its own private, swimmable beach, a state-of-the-art marina built for superyachts, and a championship Robert Trent Jones II golf course, it set a new standard for refined, elemental luxury. It established a self-contained world of high-end amenities far from the bustling hotel corridor, proving that travelers would venture off the beaten path for an elevated experience.

The “Quiet Earthquake”: Why Aman’s Arrival Changes Everything

The quiet earthquake that truly shook the luxury world was the announcement that Aman is coming. For the uninitiated, Aman is widely considered the world’s most exclusive hotel brand, with a fanatical following of loyalists, famously nicknamed “Amanjunkies,” who plan their global travel around the brand’s openings. Their upcoming resort, Amanvari, slated to open in 2026, is a paradigm shift.

With projected nightly rates starting around an eye-watering $3,000, it’s not competing with other hotels; it’s competing for a different echelon of global traveler. The resort itself will feature just 20 stunning, stilted guest “pavilions,” offering maximum privacy and blending indoor-outdoor living with private pools. The arrival of Aman solidifies the East Cape not just as a luxury destination, but as a globally elite one.

The Next Wave: The Boom Is Just Beginning

The boom isn’t stopping there. The trend was just reconfirmed this week with the announcement of another massive project from the hospitality giant El Cid Resorts, which plans to build its own hotel, golf course, and marina in the region, with construction beginning next year. Following the successful integrated model of Costa Palmas, this move proves the East Cape’s development is a sustained movement.

Adding to the momentum, other exclusive brands like the members-only SoHo House Beach Club are also part of the Costa Palmas community. While a few classic, charming resorts like Hotel Buenavista have long dotted this coastline, this new wave of multi-billion dollar investment is on an entirely different scale.

Cabo’s Two Souls

Ultimately, the choice for travelers is becoming clearer and more exciting. The destination is diversifying. If the corridor from Cabo San Lucas to San José del Cabo is the vibrant, beating heart of the party, with its endless energy and options, the East Cape is fast becoming its serene, luxurious soul.

For the traveler seeking solitude, world-class golf, and a level of service that whispers rather than shouts, the choice is becoming clearer than the turquoise waters of the Sea of Cortez. Los Cabos is no longer a single idea; it’s a world of two distinct, powerful destinations.

Stay tuned — The Cabo Sun will be sure to give you an insider look as soon as the doors open.