Los Cabos Smashes Tourism Records with Historic Summer Occupancy

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If Cabo felt a little buzzier around the pool bar this summer…you’re not imagining things. We at The Cabo Sun just watched Los Cabos pull off its best summer on record—and do it in style.

Hotels averaged 74% occupancy across summer 2025, up four points from last year, and they kept average rates north of $400 a night without blinking.

Even July, usually the “maybe I’ll go, maybe I’ll wait” month, closed at about 71%. Translation: Cabo didn’t just stay busy—it stayed premium.

So what actually happened?

Here’s the story behind the numbers, minus the spreadsheet headache.

The Hotel Association says June and July beat projections, landing around 74%—stronger than last year’s ~70%—with July finishing near 71%. The kicker?

Mexican travelers made up 40% of all visitors, and that home-field advantage helped hotels hold firm on pricing—still over $400 a night—even while the destination was humming. That combo (healthy demand + no last-minute discounting) is the clearest sign Cabo’s become a year-round favorite, not just a winter escape.

What’s next: the dip before the sprint

If you love value, lean in.

September is Cabo’s classic breather, and the industry is already expecting occupancy to hover around 50% before the switch flips to peak season in October.

That’s not new—September 2024 also landed at ~50%, per the tourism observatory—so think of it as Cabo’s reset: calmer resorts, easier dining reservations, and deals that suddenly feel a lot friendlier.

October = game on (and bring your lucky hat)

Once October hits, Cabo moves from chill to electric. Two mega-events pour gasoline on demand: Bisbee’s Los Cabos Offshore (pre-events Oct 13–14, fishing Oct 15–17) and the Bisbee’s Black & Blue (registration Oct 21, fishing Oct 22–24, awards Oct 25).

If your dream is marina-view mornings and “did you see that marlin?” nights, this is your moment—but book early because these weeks fill fast.

Friendly planning cheats (because we want you to win your vacation)

• Chase the September sweet spot. With occupancy around 50%, you’ll find more last-minute rooms and softer rates—without sacrificing Cabo’s “treat yourself” vibe. Book a flexible, refundable rate, then peek back weekly for drops.
• If you’re coming for Bisbee’s, reserve everything. Hotels near the marina, top sport-fishing charters, and the most coveted dinner slots go quick. Lock it in now; tweak the details later.
• Want the best of both towns? Stay along the Tourist Corridor for easy hops into Cabo San Lucas and San José del Cabo (more options, fewer compromises).
• Beach days, but smarter. Late-summer surf can be punchy. If flags go red or black, trade “waves” for “lazy river” and make it a pool day—no FOMO allowed.

Why this record actually matters for travelers

Numbers are cool, but here’s the real-life upside: Cabo’s showing stable, high demand at premium standards.

That usually means better-trained staff, well-kept properties, and an experience that feels polished—whether you’re splurging at a luxury icon or snagging a September steal at a boutique gem.

And with domestic travelers fueling 40% of visits, you’ll feel more of Cabo’s local energy across restaurants, beaches, and festivals—a big part of what makes the destination special.

Cabo just aced summer—and it’s not done. Deal hunters: September is your playground. Event chasers: October is a no-brainer (and we’ll see you on the marina boardwalk).

Either way, we’ll keep tracking the numbers and sharing the smartest plays here at The Cabo Sun so your only tough decision is, “sunset cruise first or tacos?”